Significance of E-commerce in the present scenario

Today, the access of the internet is not limited to cities, but also it is used in large number in rural areas, mainly because of the low-cost data pack, cheapest price of the smartphone, internet awareness and many govt. initiatives like digital India. These all are playing important roles to spread the internet all over India. As per the internet and mobile association of India & market research from IMRB, the number of mobile internet users in India is estimated to reach around 420 million by the year 2017. As per the reports of mobile internet in India 2016, there were more than 389 million mobile internet users in India on Dec 2016.

The scenario of online shopping in India has become more advanced and has changed significantly. Now, we all are seeing that the online shopping has become a trend in India, and the reason behind this is various deals & discounts, coupons, offers, referral system, 30 days return guarantee, 1-7 days delivery time, quality product, etc. Today, there are many online shopping platforms that offer their services to Indian customers. The increasing demand for e-commerce at an unprecedented rate adds around 6 million new entrants every month; the rise of e-commerce is at a new inflection point. Being a developing country, India has shown an increase in the e-commerce sector in the last few years, hitting the market with a boom.

Let us look at some of the major points that will help to describe the present scenario of the e-commerce industry as:

·         Changing the game

The Indian e-commerce industry has evolved over the period of time with the innovations which have drastically changed the rules of the game globally. Cash on delivery is one such example of that unit. At present, COD is the preferred payment mode for close to 55-60% of all online transactions in the fashion and lifestyle segment in India.

·         Delivering experience

The e-commerce solutions need to focus on the customer's experience as the means to build trust and confidence. The customer's experience encompasses every interaction that a customer has with your service from placing an order to interacting with your customer's service team, to the actual delivery experience. Providing a great delivery experience is one of the major aspects of delighting your customers.

·         Growing the base

Online shopping has seen a lot of transaction in the last 12-18 months. India has almost 130 million online users at present, out of which more than 10% are doing online transactions. The online user base is expected to cross 300 million in the next 2-3 years and the larger % of people are expected to transact online by the year 2025.

·         Growing opportunities

Cities beyond metros are in the limelight for all good reason. With the metro markets reaching saturation, believing that tier 2 and 3 cities are going to be the biggest drivers for e-commerce organizations in India. The building a robust supply chain is complex co-efficiently fulfills the order from the cities and tapping their full market potential.

Conclusion

The e-commerce development industry is growing at rapid race and changing the dynamics of the retail industry. In the coming years, e-commerce is expected to contribute close to 8-10% of the total retail segment in India.

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How to check whether an E-commerce Website is genuine or fake?

How to check whether an E-commerce Website is genuine or fake?

While purchasing through an e-commerce platform, have you ever wondered whether the website is genuine or not or is it safe to buy from there? If you have not then please start doing that. As to check whether the e-commerce website that you are going to is genuine or not is much important for the safety of your requirements. Fraud website can result in hacking your personal details like address, phone number your account details. Therefore, you must take care of some points that have been explained below before you buy anything from an online e-commerce website as:

Ecommerce Website: Genuine or not?

·         Check contact details

The first and the foremost thing is to find and click the tab “contact us” and then check the contact details like its email address, phone number of the website. These are the two major things in contact details if you found them missing then never trust that website.

·         Check who has registered a website

So, you might be thinking about how to check who has registered the website or who is the owner, etc. The good news is that you can find it out with one click. It will give you the detail of ownership, phone number, email address, etc. Log on to  https://www.whois.com/whois/ and just put the URL of the website. It will provide you with all the details of ownership, phone number, email address, etc. And if there is no data found, then the website is fake and you should not use it.

·         Check Google transparency report

Google the transparency report is the basic tool with the help of which you will be able to know if there is unsafe content on the website. This is crucial to check because there are chances of the virus might attack your system or your system can be hacked.

·         Check social media presence

Any good the brand will have a good social media presence like Facebook, Instagram, Linkedin, and this list goes on and on. You should check how old is the page or account, how they have responded to their feedbacks, queries, reviews of their products & company on their social media handles, no. of followers of that page, etc. All these pointers will create a clear image of that ecommerce website & it's authenticity.

·         Return and exchange policy

You must not buy stuff from any website without reading and understanding the return and exchange policy. The clearer the terms and conditions of return and exchange more the organization will be likely to be genuine.

·         Look and feel of the website

One can easily make out from the look and feel of the website, you must see how professional the website looks, the quality of the photographs, the product specification, etc all these factors will help to understand the real thing.

·         Check customer feedback

As, it is rightly said that one must learn from other mistakes. There are many people who have already brought from the website and have given their reviews in the form of content.

Conclusion

You must never judge the website by applying any one or two points mentioned above but the maximum of them when applied together will increase the chances of dealing with the real thing.

For more details regarding e-commerce development services or to create an e-commerce website, you can directly reach us at www.buyyourkart.com.

Importance of branding for E-commerce Business

In today’s economic world, people no longer need to venture on the road to buy a product, instead, they will prefer to make their shopping online. This is the reason why e-commerce platforms are tending these days. But, as there are many owners who need to take effective steps to win this entire competition in this competitive market, branding has become one of the most effective methods to do so. Effective branding resonates with your customers and stands the passage of time. Do you have any ideas about how great branding can boost business productivity and can take your organization to the next level?

If not, let us have a look at some of the major tips that will us more clarity about the importance of branding for e-commerce website development business as:

·         Branding establishes uniqueness in the market

In todays, highly competitive market, branding attracts the attention of customers more easily. Today, the e-commerce industry is struggling to market their product in highly crowded & competitive market. Even the customers are getting it tough to find the right business which can fulfill their requirements.

·         Helps to understand customer’s desire

When you become an entrepreneur and you know and understand it well that the customers need not to want only the product, but they need an outcome and a modified standard of living, then you must try to think more and better while presenting your brand. The innovative branding supports you to understand the desire of clients and make a connection with them.

·         Emotional bonding with customers

Strong branding makes it easier for you to attach to your customers emotionally. It really adds a spark with your association and because of it; your potential customers will remember you and your great customer service. This is the fact that an emotional attachment is a more effective mode of marketing than any other marketing strategies.

·         Branding forms communication & interaction

You must be aware of every interaction with your clients that brings the chance to improve your brand’s standard before them. Appropriate branding helps to support you to communicate with your clients in a more professional and friendly manner.

Conclusion

Although there is a huge rush in the market, the right step can take you forward by a few miles to get better outcomes for your e-commerce business. By following such steps, you can enjoy the benefits of doing branding for your e-commerce website appropriately.

For more details about e-commerce development services or to create an e-commerce website, you can directly reach us at Buyyourkart.com.

How to improve your retail customer experience?

In past decades, the retail industry has seen lots of major changes in e-commerce development. The advent of e-commerce and the ever-changing buying pattern of the customers have led to the retail transformation. With the use of technology trend like retail POS software, the e-commerce stores have stepped up to the challenges and have successes in offering outstanding customer experiences. The key aspect of the retail is the customer experience and these retail stores have to ensure a good experience for customer’s repeatability. A series of good experiences cannot make up for on bad incidence witnessed by the customers.

Let us discuss the 5 major ways to improve the retail customer experience to make it more effective for your customers as:

·         Faster queue clearance

Long queues during checkout are the major deterrent for customer's satisfaction. Because of the time contestants, the customers usually avoid standing in the long queue and look for alternatives. Therefore, to attract customers, retail outlets should train their staff for faster check out process which will lead to the enthusiasm of your customers.

·         Well designed inventory

The way products are arranged and displayed is an important part of any retail store. When a customer walks into the store, they should be able to navigate the flow in which the shelves are stacked. Items in the shelf must be just as accessible as one’s closet. The average closet contains daily wear items at arm’s length while party wear outfits are backed in the shelf.

·         Customer service

The staff at any retail store must be trained to approach the customers subtly, even if they have not asked for help. The expert advice of staff can help to improve the shopping experience of customers. Most of the customers have to run from shelf to shelf for looking necessary products, that hassle can be resolved if the staff comes forward to helping their customers without being asked.

·         Retailtainment experience

As the name implies, retailtainment is the action of clubbing the strategy of retail marketing and the improvement with the entrainment. This allows customers to have fun while shopping that will create enthusiasm in fostering the positive relationship with the retail brand. Depending upon the scale, strategize the kind of retailtainment that your store can provide you.

·         Easy feedback process

A lot of retail stores hand out feedback questionnaire at the exit gate and expect their customers to fill them out. However, people are often short on time and it is unlikely that all the customers will spare some time from their busy schedule to fill long feedback form. A simple feedback form will help your customers as well as your business to get more recognized and well-informed answers.

Conclusion

At last the bottom line is that the consistent good response from your customers may help any business to grow. Therefore, be it more sales, repeatability of customers or good word of mouth, which will impact the happy customer's ion business in an undeniable manner.

For more details regarding e-commerce development services or want to create an e-commerce website, you can directly reach us at Buyyourkart.com.

How to build an E-commerce Mobile App?

With the touch of digitalization, the complete brick and mortar commerce arena revamped itself into e-commerce, wherein people started shopping online with the very ease provided by their devices, which is very comfort of their home. E-commerce websites have been revolutionized and have been commemorated by the e-commerce mobile application. E-commerce mobile apps with the slogan “shop on the go” are regaining over smart users and their smartphones today. Amazon, the biggest player in the e-commerce game along with its counterfeits Alibaba, Myntra, Snapdeal, etc have become an integral part of people while malls and supermarkets have being lowered to Selfie Zones, etc.

There is no organization that hasn’t dreamt of running a successful business with customers crowded all over the shop. E-commerce mobile app can be your dream come true business as you can target the customers from all over the world and you do not have to travel to market for your brand, that’s an added benefit. Recently, there has been seen a great rise in the demand to build e-commerce mobile app. Every single day, the startup organizations are getting into the ecommerce business with customers crowded all over the shop. The future of e-commerce, Artificial intelligence technology is decked up to renovate the e-commerce ecosystem completely with unforeseen features like a virtual changing room.

List of features to create successful E-commerce mobile app

Below is the list of features for creating a successful e-commerce mobile app that will offer you great and more effective results than ever as:

·         Simple registration process

As easy as this sound, it can be exhaustive one for your customers and they might simply choose to uninstall the app with the pages and the pages of information to fill in. With everyone having social media account today, you can enable sign up and log in with two clicks at maximum and your customers will be on board.

·         Supports multiple payment options

Let us take an example, you have big fat customers who mostly shop online and visits your e-commerce mobile app to give it a try. Hence, after dumping his stuff into the cart, he realizes that you need not to have the payment option that he prefers. Therefore, you must offer all the most popular payment methods to the users or easy payment.

·         Push notifications

Your customers have their needs and want; you have the required supply to fulfill them but how to bridge this gap of communication? For this, push notification is the key. It is one of the most important features that map the success of e-commerce mobile app.

·         Social media integration

The social media integration will ensure that your e-commerce mobile app is right in front of your customers whether they are chatting on Facebook, tweeting on Twitter or pinning on Pinterest. It will help them to share their special discounts on their social media accounts.

·         Complete synchronization

You have an e-commerce website and e-commerce mobile app and you have to come up with very exciting features that are sure to strike a chord with your targeted audience and take their buying experience to the next level.

Conclusion

After reading this blog on how to develop an e-commerce mobile app, you are ready to step into the real world with the real hiring of skilled resources for you to be a real e-commerce mobile app.

To discuss your requirement of ecommerce app development services or e-commerce websites development services, you can directly reach us at Buyyourkart.com.